Challange

How to build a coherent visual and organizational identity for a decentralized art and music initiative that evolves across diverse formats? Most large-scale events rely on top-down branding, which can stifle the very community agency they aim to celebrate.

Approach

As co-founder and creative lead: I developed Lucyna as a half Years Eve celebration and situtated platform where art, music and community were rooted in collaboration and local resources. I developed flexible identity, materials and systems to coordinate interdisciplinary teams of artists, workshopers, supporters to translate high-level digital concepts into physical, collective experiences.


Outcome

A recognizable cultural movement known for its athmosphere and collective experimentation with many events, physical release and radio show. This project served as a long-term study in building a something bigger through organic iterations, making mistakes by design and remembering that "festival rules" should focus on care, safety, and mutual support. Don't forget for it to be fun and friendly along the way!